I discovered a scam while researching methods to develop new ideas. Like many people, I have ideas but unsure how to make them real products. I found firms offering research, prototype development and marketing services for inventions. I decided to run a few ideas through the top advertised firm on Google known as Davison Design & Development.
Experience with Davison
Davison presents itself as a successful invention firm. Their website has customer quotes, products they brought to market (see HERE) and videos from popular TV shows like Lifetime’s The Balancing Act (see HERE). If you search Google for Davison customer feedback, you will find endless complaints and lawsuits. I question Davison about the negative feedback and was provided rebuttal videos targeting the Better Business Bureau as a means to defuse the bad press (see HERE).
I submitted two ideas under different aliases to put Davison to the test. The first idea is something I believe is great while the other is ridiculous and should be discarded. I filled out an online form for both ideas and eventually spoke with a sales rep. One interesting part of the process is Davison requires users to accept that they have reviewed Davison’s success rate. As you can see, they are open about how unlikely they can bring your idea to market. My gut tells me this protects Davison from future lawsuits.
Users Must Agree Before Submitting Ideas (click to enlarge)
The interview for both ideas were similar. I gave lots of details for the good idea and little effort explaining the bad concept yet both moved to an investment request. Davison requests $795 dollars to provide copyright research, quote to build a prototype and potential companies for marketing the idea. The overall feeling of the process is having a car salesman push you to spend money on research. I was given links to a handful of videos and presented an “act now and save 10%” program.
I inquired about future steps and additional costs for developing my idea. The second phase for Davison is developing a prototype that typically requires $8,000-$15,000 dollars unless I have an existing prototype. From there Davison may require additional endorsements depending on how many rights to revenue I would sacrifice if the product becomes successful.
Research on Davison
Searching “Davison scam” brought up complaints on message boards, lawsuits filed against Davison and websites dedicated to warn people to avoid them (lawsuit example HERE). Customers complained Davison’s research was poor and presentations were generic. Prototypes rarely met expectations and some required additional funding. A few Davison customers were given a five days notice to invest $7000-$10,000 additional dollars on top of the initial prototype investment before having their project terminated. Many customers posted warnings that Davison avoids documentation by using verbal commitments which later are difficult to prove in court when requesting a refund.
Davison Lawsuit example
Research on Davison employment had red flags. Monster only had one sales job listed promising 100+ k per year. Glassdoor showed low salaries for director level positions. Research on Davison employees didn’t have a digital footprint. I was assigned agents with titles “director of new products” and “Executive assistant to the president” yet they didn’t exist on Linkedin, Facebook, or any people finding services. Most likely employees make up there own titles and switch names to avoid refund requests.
Davison Monster Job Posting
Glassdoor Showing Davison Salaries
Glassdoor Showing Davison Employee Feedback
Davison badgered me with multiple calls and emails warning me my 10% discount was about to expire. They would lead with “Davison is the most successful company in the invention industry, and the proof is in the stores” yet only 15 of 689,568 customers have made money in the last five years! My advise is save $15,000 or more and do copyright research yourself. Invest with a graphic design firm to develop a concept and see where that takes you. Avoid invention companies like Davison. You are better off playing the lottery.
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